Splatware is a new range of colorful plates and cups, produced by squishing different colored clays together in a 60 ton hydraulic press. Every piece is different.
Splatware's main goal is to revitalize the Granby area in Liverpool through art. They want to bring to the public beautiful, unique, and handmade tableware.
From the beginning process of each product to the bright colors and random designs in each plate and cup, the uniqueness of this company is one to showcase throughout their brand. Bringing in simplicity and a modern aesthetic to their brand would give Splatware room to show off their unique work and exceptional quality. Highlighting the fact that they are creating usable art to rebuild their community around them and bring joy among others will also help with their voice.
sketches and roughs
Since Splatware's products are very colorful and organic, they would benefit from a simple and clean interface that is easy to navigate. An emphasis on Splatware's story and unique process would be on their homepage along with a call to action to view and purchase their products.
Taking visual inspiration from Splatware's unique designs on their plates and cups, their logo mimics their products through the round shape of their plates and cups as well as how the designs have an organic look to them since it is an outcome of clay being squished on a hydraulic press.
Since Splatware's products are very colorful with random designs, a simple color palette taken from colors from their plates and cups is used so color does not distract from their products.
Instagram would be Splatware's primary way to use social media to promote their products locally and around the world.
package insert & Promotional flyer
The research, website, and mobile website was designed and coded in collaboration with Nathan Sing.
Images from granbyworkshop.co.uk/