Kristina Balbin
Visual + Interaction Designer
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PARIS CHOCOLATE SHOW

branding

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PARIS CHOCOLATE SHOW

branding

 
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Overview

The Chocolate Show is the world’s largest event dedicated to chocolate and cocoa. There are over 60 countries represented and over 500 participants from around the globe. The show consists of the largest showcase of chocolates from 5 continents and the presence of cocoa-producing countries. The Chocolate Show also travels to other cities throughout the world, thus changing names from Paris Chocolate Show to Moscow Chocolate Show, Brussels Chocolate Show and so forth. For this specific project I specifically chose to focus on the one in Paris since it originated there.

 

Problem

For being the largest event in the world that is dedicated to chocolate, their branding was lacking a beautiful identity that relates to the personality of chocolate as well as the sophisticated cities that the Chocolate Show travels to. 

solution

Creating a consistent, cohesive identity that would be interchangeable and usable among every city would benefit the Chocolate Show’s brand.  An emphasis on elegance would be a fitting visual direction.

 
 
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Creating the Eiffel Tower with chocolate

 
 

other chocolate show cities

 
 
 

Event Advertisements

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A great way for the Chocolate Show to attract guests, chefs, and tourists would be through the use of advertisements in busy places such as a bus stop or a subway station.

 
 
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event banners and wayfinding

 At a big event with a lot of programs and things happening, directional way-finding banners would be beneficial for everyone at the Chocolate Show. 

At a big event with a lot of programs and things happening, directional way-finding banners would be beneficial for everyone at the Chocolate Show. 

 

 

wristbands and badges

 General Admission Wristbands

General Admission Wristbands

 
 Event Badge #1

Event Badge #1

 Event Badge #2

Event Badge #2

 
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At the Chocolate Show there will be many booths and tables handing out freebies, brochures and other items that may be free or bought. A branded tote bag is a great way to hold everything together while also being a souvenir of the event.

 
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Images from Unsplash.com, pixabay.com, and instagram.com/salonduchocolat/