PARIS CHOCOLATE SHOW
The Chocolate Show is the world’s largest event dedicated to chocolate and cocoa. There are over 60 countries represented and over 500 participants from around the globe. The show consists of the largest showcase of chocolates from 5 continents and the presence of cocoa-producing countries. The Chocolate Show also travels to other cities throughout the world, thus changing names from Paris Chocolate Show to Moscow Chocolate Show, Brussels Chocolate Show and so forth. For this specific project I specifically chose to focus on the one in Paris since it originated there.
For being the largest event in the world that is dedicated to chocolate, their branding was lacking a beautiful identity that relates to the personality of chocolate as well as the sophisticated cities that the Chocolate Show travels to.
Creating a consistent, cohesive identity that would be interchangeable and usable among every city would benefit the Chocolate Show’s brand. An emphasis on elegance would be a fitting visual direction.
Creating the Eiffel Tower with chocolate
other chocolate show cities
A great way for the Chocolate Show to attract guests, chefs, and tourists would be through the use of advertisements in busy places such as a bus stop or a subway station.
event banners and wayfinding
wristbands and badges
At the Chocolate Show there will be many booths and tables handing out freebies, brochures and other items that may be free or bought. A branded tote bag is a great way to hold everything together while also being a souvenir of the event.
Images from Unsplash.com, pixabay.com, and instagram.com/salonduchocolat/